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Unlock the secrets to boost your website’s visibility on Google and unleash its full potential! Do you question yourself, “Why is my website not showing up on Google?” No worries; you’re not alone. In today’s highly competitive digital landscape, in order to attract organic traffic, your website must rank well in search results.
But fear not, as we reveal five+ secrets and fixes that will help your website conquer the search engine rankings. From optimizing your website’s structure and content to leveraging powerful SEO examples and techniques, we’ll guide you through the steps to ensure your website shines brightly on Google’s radar. Get ready to witness a surge in visibility and connect with your target audience like never before!
Why Is My Website Not Showing Up On Google?
Your Website Is Too New
New websites and pages may not be found by Google right away. Therefore, the most straightforward justification for why your website is not showing in Google search results is that if you have just launched it, Google hasn’t yet found it.
You can use the site:yourwebsite.com search on Google to see if Google has discovered your website/page or not.
You might also put in the complete URL of the website/page, site:yourwebsite.com/blog/the-page-i’m-looking-for, to see whether Google is aware of it or not. If at least one result appears, Google has already found your page. If there are no results, Google has not yet discovered your website or webpage which is why your website is not showing in google search.
Another question here is “how long does google indexing take?”. The time it takes for Google to index a website can vary depending on several factors, including the size of the website, its crawlability, and the frequency of content updates. Generally, it can take anywhere from a few days to several weeks for Google to index a new website or newly added pages.
Your Website Contains “No Index” Tags
A “no index” meta tag is a line of HTML code instructing Google to omit a particular page from its search results. Google will, therefore, not index any pages that include this code.
Even if you don’t recall adding the “no index” meta tag to your website, it’s always a good idea to double-check.
If you select the incorrect options when building your website, WordPress or another content management system (CMS) may occasionally add it to every page.
Furthermore, your developer might implement a “no index” code to stop Google from ranking pages still under construction and forget to remove the tag once the page is finished.
Google Isn’t Crawling Your Website
Something that prevents the search engine from indexing your website could be another explanation for why it does not appear in Google.
Most websites contain a “robots.txt” file. It informs search engines of the areas of the site they cannot access. This implies that any URLs prohibited in the “robots.txt” file won’t be crawlable by Google and thus, I unintentionally prevent Google from seeing my website.
Your Website Has a Penalty
Additionally, penalties may lower the chances to get a website to appear in google search. If your website isn’t brand-new and has a valid robots.txt file, this can answer your pressing concern, “Why doesn’t my website show up on Google.”
Google reserves the right to indefinitely remove your website from search results if it doesn’t adhere to its quality standards.
Google penalties include:
- Deindexed: Your domain is entirely removed from Google’s search results.
- Penalized: Although your domain is still active, a direct search won’t provide any results for your pages. This punishment may result from a change to the Google algorithm or be imposed directly.
- Sandboxed: Your Google traffic suddenly decreases, but your website was not deindexed or penalized.
You’re Lacking High-Quality Backlinks
If you type “how to make your website show up on google first,” you might need to build up your number of high-quality backlinks.
Google considers Backlinks and authority among the hundreds of ranking variables when deciding which websites should appear in the google search results.
Links pointing to your website from other web pages let Google know that it is a reliable source of information. If Google isn’t displaying your website, it can be because the pages ranking higher have more backlinks.
Your Keywords Are Too Competitive
It’s time to review your keyword targeting if you’re studying this article and wondering why your website isn’t ranking on Google while having excellent content.
Trying to rank for highly competitive terms when battling bigger businesses might occasionally leave your firm in the dust. Instead, focus on long-tail, more precise phrases with three or more keywords.
Although long-tail keywords have lesser monthly search volumes, they are less popular and more likely to rank highly in search results. Long-tail keywords also frequently have a more focused search intent.
It can be challenging to guess what someone wants to find when they search for a general term like “tent,” for instance.
Do they need instructions on how to pitch a tent? For their upcoming camping vacation, are they looking into the greatest tent? Do they have a certain kind of tent in mind?
The opposite is true if someone searches for the long-tail phrase “buy a two-person backpacking tent,” in which case you may assume they are prepared to make a purchase. Outdoor gear retailers will find it simpler to rank for the long-tail keyword term “buy a two-person backpacking tent,” they may provide content that explicitly addresses that aim.
Your Website Doesn’t Provide A Good User Experience (UX)
Last, if your website provides a bad user experience (UX), you can say goodbye to top rankings. Search engines seek to rank websites with helpful material and pages that are enjoyable for users.
Users will quickly click the back button on your website if they have a negative experience there, which tells Google that your site shouldn’t rank.
In addition to helping you rank higher in search results, improving UX on your website can lower bounce rates, engage visitors, and help them discover more about your company.
How To Make My Website Searchable On Google?
How to get a website to show up in Google search? It involves implementing search engine optimization (SEO) strategies to enhance its visibility and ranking in Google search results. Let’s look at all the ways to get website on google search:
Create A Sitemap
If you search “How to get my site indexed by Google?” You may begin with waiting for the search engines to trace it. However, if you don’t have any other websites connecting to you, Google may take some time to discover you, which isn’t the ideal technique.
The second option is to generate a sitemap and submit it to Google Search Console. This will notify Google of the presence of your website and how eager you are for it to be indexed.
Check For Google Crawler Blockage
You may check in Google Search Console to determine if your robots.txt file prevents Google from scanning your website. If your sitemap has been added to Search Console, you can visit the Coverage page and look for any crawling issues on your website.
The phrase “Submitted URL blocked by robots.txt” should appear as a notification. To see if it prevents crawlers, you may also directly examine the robots.txt file. You must access your hosting platform’s file directory to do this. The root folder should contain the robots.txt file.
Keep an eye out for the following user agents when you view the file:
If any of these has code with “Disallow: /” behind it, you prevent Google from crawling your website. Simply remove the “Disallow: /” clause and save the robots.txt file to allow Google to crawl your website. There shouldn’t be any problems when Google tries to crawl your page again to make a website appear on google search.
Check For “Noindex” Tag
If you want to know which of your pages have the “noindex” tag applied, you can check Google Search Console. Check for any problems on the Coverage page that state “Submitted URL marked ‘noindex’.”
There are various techniques to remove the tag if you discover it on undesirable pages. You can manually delete it by delving into the HTML code for that specific page.
The Yoast SEO plugin for WordPress is another option. By doing so, you’ll be able to choose which pages have the tag and prevent it from being added to any pages you don’t want.
Fix Penalty Issues
Searching within Google Search Console is the simplest approach to see whether Google has punished your website. Click “Manual Actions” under the “Security & Manual Actions” heading. This will reveal whether Google has manually penalized your website.
The notification “No issues detected” will appear if you have not been fined. The page will list any manual actions that have been made against your website.
You will be given a chance by Google to correct the problems and submit an application to lift the penalty. After resolving the issues, choose “Request Review” from the manual actions page. According to Google, the following are things it looks for in review requests:
- A justification of the precise quality problem with your site.
- Describe the steps you took to resolve the issue.
- The results of your work
Because Google no longer alerts users when they suffer algorithmic penalties, tracking them has become more complex. It is probably not an algorithmic penalty if your site does not appear in Google.
However, if your site had previously performed well and its rating suddenly dropped, it may have been affected by an algorithmic penalty. The best way to get the website to appear in Google searches is to conduct a technical audit. Check for instances of duplicate content or severe performance difficulties.
Fixing Backlinking Issues
Building up a high-quality backlink profile can take time, especially if your website is fresh. To obtain links, you should start by producing excellent content. Earning links will be more difficult if your website lacks worthwhile pages to connect.
Once you have produced several high-value pages, contact reputable websites in your sector and request that they link back to your website. There are several approaches you can take to this procedure.
However you decide to go about your outreach, I advise concentrating on reciprocity when building links. Linking to you will be more likely if you offer something of value in return.
You may do this by providing a backlink to their website or by offering to create a free guest post for them.
Revamp The Content With Less – Highly Competitive Keywords
To determine whether your website is even indexed, check the Coverage area of Google Search Console or run a site search in Google using the name of your website.
When you verify that your website is listed in Google, you can tell that the problem—rather than a complete lack of visibility—is that you aren’t ranking for specific keywords.
In this case, you must improve your ranking to rank first for the keywords you’re after. This will entail creating helpful content, boosting your domain authority through high-quality backlinks, and ensuring that your site’s technical aspects are in order.
Your rankings ought to rise over time if you follow this strategy. Consider focusing on additional keywords with a lower difficulty to help your website gain traction. At the same time, you wait for your site to rank for more difficult keywords.
Create pages and content that target long-tail keywords that are lower in competition using your most-used keyword research tool. These pages will help you rank higher and get websites to appear in Google searches.
Even if the traffic you receive might be less than what your primary keyword objectives can provide, drawing more traffic to your pages can help increase your website’s authority and assist you in ranking for your main keywords more quickly.
Boost The User Experience
You may test your website’s loading speed using various methods. If your website has adequate information, you can evaluate the effectiveness of your web pages using Google Search Console’s Core Web Vitals Report. According to how quickly they load, URLs will be divided into three categories: “Fast,” “Moderate,” and “Slow.”
To learn more about what is causing performance slowness, you can delve further into the specifics of each page. Several free website speed testing tools, such as Google’s Pagespeed Insights and Pingdom’s Website Speed Test, are available in addition to Search Console.
Make sure that you are caching your pages and using a CDN. This will allow you to serve saved versions of the static elements of your website. By doing so, you reduce the number of requests the user’s browser needs to take back to your server, ultimately speeding up the page load times and might become an alternative for heavy Website maintenance costs.
Related: Understanding google analytics organic search: Definition and importance
Closing Remarks
It can be an upsetting experience if your website does not appear in Google. Nevertheless, by implementing a few key secrets and improvements, you can boost the visibility of your website and raise its chances of ranking in search results.
By understanding these secrets and implementing the solutions, you may improve the visibility of your website on Google and attract more organic traffic to your online presence.
When you work with our Local SEO Company, you’ll get individualized SEO strategies designed specifically for your particular business and access to a team of SEO specialists who have worked with many clients just like you.
