Understanding Google Analytics Organic Search: Definition and Importance!

Google Analytics Organic Search

What is Google Analytics? It is an important tool for marketers and website owner companies for monitoring and evaluating the website traffic. It gives useful information about website performance, user behavior, and traffic sources. Organic search traffic is one of the primary metrics tracked by Google Analytics. This post will go through the definition and significance of Google Analytics organic search, as well as how to efficiently track and analyze it.

What Is Organic Search Traffic?


Audiences who find your website through unpaid, neutral search results on search engines like Google, Yahoo, and Bing are called organic search traffic. These users enter a search term into the search bar and press on the results that show on the search engine results page (SERP) to locate your website. Organic traffic in google analytics is differentiated from other traffic kinds like direct, referral, and paid search traffic.

As the people who visit your website independently, without the help of paid promotion or advertising, organic search traffic is an essential aspect of website traffic. A great way to gauge the quality of your website’s content and its suitability for user searches is organic search traffic. Therefore, insights about website performance, user behavior, and content optimization can be gained by monitoring organic search traffic.

How To View Organic Search Traffic In Google Analytics?

You must be wondering what the procedure for checking Google Analytics’ organic search data is. On your home page, you may get some basic statistics about your traffic sources after login into your Google Analytics account and selecting your desired property and view. 

This data is displayed in a graph titled “How do you acquire users?” Selecting “Acquisition Report” in the lower right corner of the graph may provide you with further information about this data.

This acquisition report is also available by selecting “Acquisition” from the left-hand menu and then selecting “Overview.” You may learn more about your traffic sources in our Acquisition Overview report, covering your top channels.

Click ‘Campaigns’ on the ‘Acquisition’ tab for more information about your organic search traffic. Next, choose “Organic Keywords.” You can view the top organic search terms that direct visitors to your website in the chart at the bottom of the page on organic keywords.

You may also observe the search engines that brought the most visitors to your website, the pages that search engine users frequently landed on, and more if you modify the “Primary Dimension.” The allowance to change the date in the report is another helpful feature. The option for this is available on the upper right corner of the screen.

How Do I Find Organic Traffic Keywords?


Here are a few ways to search out the organic keywords for your website to rank up in the search engine results pages (SERPs) of google, bing, yahoo and other search engines. Below are discussed some options for researching and obtaining the organic keywords that will attract massive traffic to your website. 

Use Google Analytics

You can find out which organic search terms bring visitors to your site using Google Analytics. Then, you can use these google analytics organic keywords even more effectively to increase their impact. One method for doing this is by using landing page reports. Then, you can observe which search terms are leading visitors to your landing pages.

You may also come across many “not provided” keywords. In that situation, Semrush can be helpful. You may access Semrush’s Organic Traffic Insights by connecting your Analytics (and Search Console) account. With this tool, you may find the “not provided” keywords that are bringing visitors to your pages.

Use Google Search Console

Using Google Search Console, you can see the average position for specific keyword rankings by landing page. One piece of advice is to concentrate on keywords with many monthly searches but low page ranks for your website.

The pages created around those keywords can be improved by including appropriate text and photos, enhancing backlinks, updating the meta description, and performing other actions to boost your SEO for this highly searched-for term.

Check Your Competitors’ Organic Keywords

The organic keywords of your competition might give you more information about the relevance of your content and keywords. You can include it in your SEO approach by tracking what they’re doing and how well they’re doing it. 

The Organic Research summary report provides information on the top SERP rivals and the terms that bring visitors to their websites. You may look at landing pages in the SERPs for particular keywords and evaluate how much traffic your competitors receive by exploring competitive keyword rankings.

Use A Keyword Research Tool

Finding organic keywords is made quicker and simpler by keyword research technology. Such SEO tools can be used to uncover relevant keywords and value terms. You can also find suitable keywords based on the platform you want to target. It can assist you in ranking the keywords you’re aiming for.

What Is The Difference Between Organic And Search Traffic?


Although organic and search traffic pertain to different kinds of website traffic, they are frequently used interchangeably. Visitors that find your website through unpaid, neutral search results on search engines are referred to as organic traffic. On the other hand, search traffic describes all users who arrive at your website via search engines, including those who use organic search, paid search, and other search-related methods.

Organic traffic is a subset of search traffic. It refers to website users who arrived at your site independently, without paid marketing or promotion. Because these users are actively looking for the information or goods your website offers, organic traffic is regarded as being more valuable than other types of traffic. As a result, monitoring and analyzing organic traffic can give important information about the effectiveness of websites, user behavior, and content optimization.

Importance Of Organic Search Traffic In Website Performance

Understanding the significance of organic search traffic for website performance is crucial for website owners and marketers. For the success of a website, organic search traffic is essential for the following reasons:

  • Quality Traffic: Visitors who visit your website via organic search are actively looking for the information or goods you sell. These visitors are more likely to browse your website longer, interact with your content, and buy anything.
  • Cost-Effective: Free and requiring no paid promotions or ads is organic search traffic. As a result, it is an economical method of increasing the quality of traffic to your website.
  • Long-Term Results: Traffic from organic search is reliable and can produce lasting effects. Building organic search traffic takes effort and time. However, when you have a powerful online presence, it attracts more and more visitors and money to your website. 
  • Relevance and Authority: One of the best ways to measure how relevant to customer queries your website content is is organic search traffic. Your website will appear higher in search results, resulting in increased organic search traffic as well as more quality and reliable content.

Related: Why doesn’t my website website show up on google? Unveiling the 5+ secrets and fixes



Organic search analytics and traffic are vital components of website performance, and grasping their significance is necessary for website owners and marketers. Google Analytics offers useful insights into organic search traffic, as well as the number of bounce rates, users, sessions, and other relevant metrics. 

By monitoring and evaluating organic search traffic, website owners and marketers can optimize their content, boost user experience, and propel more quality website traffic.

AFX Web Studios, bears years of digital marketing experience and aims to provide top-notch WordPress SEO Services. To help your website gain higher-quality organic traffic, we develop a customized SEO plan for your business website and offer a full range of SEO services.

Amelia Sebastian is an experienced writer specializing in website design, SEO, and marketing. With a knack for simplifying complex topics, Amelia's expertise helps businesses navigate the digital realm effectively. Her goal is to empower readers with actionable insights to enhance their online presence.